Event Management

Planning your event should incorporate everything that needs to take place in advance, and on the day itself. There are lots of elements to running an event so it is very important to have a clear plan and great organisational skills!

Firstly decide the purpose of your event and what your goals are, for example, to make sales  or new contacts. You need to do this so that you can work out what actions your attendees need to undertake whilst at the event. This way they won’t turn up and leave with no positive outcome for your business. Maybe have a contact form so that when people turn up they can sign in and leave an email address. Or do you need to make sure there is a demonstration of your product at the event so people are more likely to buy? Do you expect them to take any further actions after the event? Say to visit your website, if so do you need to hand out a business card or a voucher for the site?

Now you know what needs to happen at the event and what elements you need to include. Decide on the event itself, where will it take place, will there be a theme? If so how is it relevant to what you are trying to achieve and how does it represent your brand? Depending on the type of event you decide upon do careful research on local legislation, are there any rules you should be aware of in terms of health and safety or if you plan to serve any alcohol?

Begin to decide on the time frame involved. Decide on a suitable date for your event to take place and begin to create a schedule for all the elements you need to organise.  When will you have to book a venue? Send invites or place an advertisement? Do you need to plan any entertainment or activities?

Remember if it starts to become too complex break it back down to the goal you decided on at the beginning, you really don’t need a lot of bells or whistles! Is it a one off business launch or a little monthly catch up?  Plan the scale of the event accordingly! Make sure you stick to a budget otherwise costs can spiral. Remember sometimes the events that are free to set up are the most fun! As you have to think a little bit more creatively about venues and activities.

It can be a bit daunting arranging an event by yourself, so can you round up any helpers? Do you need any greeters or speakers at your event? Could you get them to carry out some market research for you while they mingle with your guests? Or could you combine your event with some other local businesses?

As for the day itself, plan how long your event will last, will it go on all day and people can come and go as they please or will it only last an hour and guests should be there for the duration? Plan what activities will take place and when. Don’t try to cram too much in, as schedules always slip a little and you don’t want to bombard people!

Most importantly make sure your event will be something to remember. As not only may you gain new custom from attendees. If your event is exciting, interesting and well planned it could increase exposure for your business through word of mouth promotion and this really is the best kind!

Your Business Event Will Create A Buzz

Your first question is probably why host an event? Well there are plenty of reasons! It is great for making sales or getting your business noticed, whether this is launching your business or just a new product. An event is a great promotional activity and way to network with customers, suppliers or even your competitors. An event will make a fabulous PR opportunity and can broaden or create a whole new audience for you.

It can also be a great way to share information whether this is by you giving a talk to your customers or hosting a seminar for businesses that operate within your market. Treat the event as a learning experience, this is a great opportunity to talk first hand to your customers and to see what they do and don’t like. This makes an event the perfect place to not only market your products but conduct valuable market research.

Create a new product range like I have here!



If you are not sure you have a reason to host an event make one! Maybe it’s time your product range was injected with a little bit of excitement. Make sure your event has a specific purpose and that the way you portray your business fits with the message you are conveying to your customers.

Your event should fit well with your company, and attract the correct target audience. For example if you sell cakes, think about hosting a family orientated event, a tea party or traditional village fair for example. You can put a creative twist on it but make sure it is relevant, for example why not make it themed, the mad hatter’s tea party perhaps? If however your business is more about designing couture jewellery, how about an evening event with canapés and your products displayed decoratively or even hire some models (or friends)!

Hosting an event will get your business noticed, give you credibility within your market and help give your company some more history, could this become an annual event for example? It will help consumers identify with your brand and give you more presence especially if you currently operate online.

Plan your event carefully as you want an event that runs smoothly and has a polished and professional feel. Remember the event will reflect on your business and customers want to buy from companies that are reliable and can deliver especially on quality.

Remember to take plenty of photographs at your event and get some customer reviews, these will be great for future promotional material!

Over the next couple of weeks I’m going to update the blog with plenty more advice on hosting your own event. So that you can create an event that maximises the potential benefits that have been outlined and creates a real buzz about your business!