Thursday, 26 January 2012

Event Management

Planning your event should incorporate everything that needs to take place in advance, and on the day itself. There are lots of elements to running an event so it is very important to have a clear plan and great organisational skills!

Firstly decide the purpose of your event and what your goals are, for example, to make sales  or new contacts. You need to do this so that you can work out what actions your attendees need to undertake whilst at the event. This way they won’t turn up and leave with no positive outcome for your business. Maybe have a contact form so that when people turn up they can sign in and leave an email address. Or do you need to make sure there is a demonstration of your product at the event so people are more likely to buy? Do you expect them to take any further actions after the event? Say to visit your website, if so do you need to hand out a business card or a voucher for the site?

Now you know what needs to happen at the event and what elements you need to include. Decide on the event itself, where will it take place, will there be a theme? If so how is it relevant to what you are trying to achieve and how does it represent your brand? Depending on the type of event you decide upon do careful research on local legislation, are there any rules you should be aware of in terms of health and safety or if you plan to serve any alcohol?

Begin to decide on the time frame involved. Decide on a suitable date for your event to take place and begin to create a schedule for all the elements you need to organise.  When will you have to book a venue? Send invites or place an advertisement? Do you need to plan any entertainment or activities?

Remember if it starts to become too complex break it back down to the goal you decided on at the beginning, you really don’t need a lot of bells or whistles! Is it a one off business launch or a little monthly catch up?  Plan the scale of the event accordingly! Make sure you stick to a budget otherwise costs can spiral. Remember sometimes the events that are free to set up are the most fun! As you have to think a little bit more creatively about venues and activities.

It can be a bit daunting arranging an event by yourself, so can you round up any helpers? Do you need any greeters or speakers at your event? Could you get them to carry out some market research for you while they mingle with your guests? Or could you combine your event with some other local businesses?

As for the day itself, plan how long your event will last, will it go on all day and people can come and go as they please or will it only last an hour and guests should be there for the duration? Plan what activities will take place and when. Don’t try to cram too much in, as schedules always slip a little and you don’t want to bombard people!

Most importantly make sure your event will be something to remember. As not only may you gain new custom from attendees. If your event is exciting, interesting and well planned it could increase exposure for your business through word of mouth promotion and this really is the best kind!


  1. The organization is very important...but often I get lost in my mess :(
    Very interesting post ;)

  2. Really good tips! Thanks for sharing. =)
    ~ Kim
    from Blogging Buddies

  3. Those are indeed a great help! Saw you on Blogging Buddies - so called in to invite you to follow my blog at and look forward to your comments and hopefully Following too!

    Look forward to hearing your future ideas too! All the best.Isobel

  4. Events are a great way to connect with people! If you find organisation hard remember to keep it small and simple! :)

  5. Great tips on event planning, and dividing a daunting task into smaller steps. :)

    So nice to meet you through Etsy’s Blogging Buddies Team.
    I am your newest blog follower! :)

    All the best,
    Mixed-Media Map Art

  6. event planning is really a great art which requires different additional skills like modernism,perfection, management a professional event company always try to make the event memorable
    We are an Advanced Event Management Company and we provides best profesional Dubai Web Design

  7. The post is describing event management good post
    Corporate Events