To be successful business events need visitors, and remember you want a reasonable quantity of attendees but quality is what counts! What I mean by this is your target market needs to be there. If not you probably won’t reach the goals you set out earlier.
How to promote:
8. Online- Promoting an event online may get a lot of visibility but it’s not very specific and people from all over the world will be reached, and realistically many of them won’t be able to attend.
7. Your website- This is better than just online promotion, because if someone is already on your website they are interested in your business offering. Remember to also be using social media. But again distance may be an issue.
6. Promotional leaflets- These can be used to target people local to you, and how many people are reached depends entirely on your dedication. However it may waste a lot of your time if people aren’t that interested in what your business is selling.
5. At local venues- Local venues are good for attracting local people and you can pick venues that you think your target market are likely to visit.
4. The venue where your event is to be held- If people are already at your venue they may attend events there regularly this means they are more likely to come to yours.
3. Word of mouth- This is a great way to promote there is no cost, and your friends and family can help. Hopefully their enthusiasm for your event and business will intrigue people and because someone has personally recommended it to them they will be more likely to attend.
2. Amongst existing customers- If you have contact details or an email for your previous customers be sure to send a personalised invitation.
1. PR and local press- Local press coverage is great for any event but particularly promotional events, it will be seen by lots of people and give your event more credibility. Tie this in with your PR and create a story around your event that will increase interest in your event.
When you promote an event remember to tell people the benefit they will get out of attending, will they receive discounts on any of your products (remember if this is a product or business launch it’s probably not the best idea to discount products quite so early on!), will it be the first chance to see new trends and to buy therefore giving your event an exclusive edge?