It can also be a great way to share information whether this is by you giving a talk to your customers or hosting a seminar for businesses that operate within your market. Treat the event as a learning experience, this is a great opportunity to talk first hand to your customers and to see what they do and don’t like. This makes an event the perfect place to not only market your products but conduct valuable market research.
|Create a new product range like I have here!|
If you are not sure you have a reason to host an event make one! Maybe it’s time your product range was injected with a little bit of excitement. Make sure your event has a specific purpose and that the way you portray your business fits with the message you are conveying to your customers.
Your event should fit well with your company, and attract the correct target audience. For example if you sell cakes, think about hosting a family orientated event, a tea party or traditional village fair for example. You can put a creative twist on it but make sure it is relevant, for example why not make it themed, the mad hatter’s tea party perhaps? If however your business is more about designing couture jewellery, how about an evening event with canapés and your products displayed decoratively or even hire some models (or friends)!
Hosting an event will get your business noticed, give you credibility within your market and help give your company some more history, could this become an annual event for example? It will help consumers identify with your brand and give you more presence especially if you currently operate online.
Plan your event carefully as you want an event that runs smoothly and has a polished and professional feel. Remember the event will reflect on your business and customers want to buy from companies that are reliable and can deliver especially on quality.
Remember to take plenty of photographs at your event and get some customer reviews, these will be great for future promotional material!
Over the next couple of weeks I’m going to update the blog with plenty more advice on hosting your own event. So that you can create an event that maximises the potential benefits that have been outlined and creates a real buzz about your business!